Business-owner, journalist, parent and passionate gardener, Sheila Averbuch is someone for whom the phrase ‘time-poor’ seems to have been invented.
It’s no surprise then that she’s become highly skilled at time management, and that includes making time for maintaining her stunning garden. Amid this backdrop, Sheila decided to launch a blog for gardeners in a similar predicament – and so the Stopwatch Gardener was born. From the outset there was a deliberate aim to elevate the blog from the usual hobbyist writing and we worked with Sheila to actively promote the blog with a distinctive branding to support the philosophy, and strategic Twitter activity to raise awareness. Within weeks of the launch, Sheila had been invited to guest blog for The Guardian and had been awarded Dobbies ‘Blog of the Week’. It’s still a great read, whether you have green fingers or not!
