Fission was asked this week to comment on the dilemma of finding the perfect business name. As we work at both ends of the spectrum – from brand and corporate identities for initial start-ups, to later renames, rebrands and corporate repositioning – this is an area of particular interest to us. Read the Scotland on Sunday article here:
http://business.scotsman.com/business/Michelle-Rodger-What39s-in-a.6267044.jp
